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How to Join the IAB

The evidence is in: interactive advertising works and interactive advertising revenues continue to set new records.

At the IAB, we are leading the charge to make sure marketers and agency media buyers are well aware of that fact. We are protecting our members’ ability to do business. We are conducting research our members use in their sales efforts.

Join us as we grow the industry by contacting Corie Blumstein (Manager, Member Services & Sales), via email at corie@iab.net.

The key to joining is not just signing up, but rather taking full advantage of your membership and participating in your own success.

Membership is $10k to $500k, based on revenue, for the sellers of advertising inventory and $5k to $20k, based on employee count, for vendors and other industry supporters. Membership is for a company, not an individual. Full dues information is below:

GENERAL MEMBERSHIP

2006 Annual Interactive Advertising Revenues

Category Increments Per $1Million Rev.

Year 2008 Membership Dues

The first $0-8 million

-

$10,000

$9-10 million

$1,054

$11,054-$12,108

$11-35 million

$702

$12,810-$29,658

$36-75 million

$570

$30,228-$52,458

$76-200 million

$372

$52,830-$98,958

$201-500 million

$286

$99,244-$184,758

$501-1 billion

$220

$184,978-$294,758

$1 billion +

$175

$294,933+

Dues are cumulative from level to level. For example, a company with $40 million in 2006 interactive ad sales revenues would pay $32,508 ($10,000 for the first $8 million, $1054 per million for the next $2 million, $702 per million for the next $25 million, and $570 per million for the last $4 million).

ASSOCIATE MEMBERSHIP

  Annual Dues
Employees = 1-50 $5,000
Employees = 51-250 $10,000
Employees = 251+ $20,000

STARTUP MEMBERSHIP

This membership is available only to those companies who qualify for General membership but who had $0 in interactive advertising revenues in 2006 and less than $1M in interactive advertising revenue in the 12 months prior to IAB membership application.

  Annual Dues
2008 Dues $5,000
2009 Dues $10,000
2010 Dues Based on General
Membership Schedule above