Public Policy
The IAB’s Public Policy Office, located in Washington, D.C., advocates for our members and promotes the value of the interactive advertising industry to legislators and policymakers. To do this, we address legislative and regulatory issues that affect all platforms and practices within the industry. We also strive to keep our members informed about important policy-related events through participation in the Public Policy Council and by developing timely issue briefs and legal analysis of key proposals.
Goals and Projects 
1. Proactively lobby Congress and Federal Administrative agencies on issues affecting the interactive advertising industry, with a focus on educating key decision-makers on the importance of the industry to consumers and our national economy.
2. Help craft meaningful legislative proposals that protect consumers’ privacy interests without unduly burdening legitimate interactive advertising practices.
3. Engage the Federal Trade Commission and other Federal administrative agencies to influence future enforcement proceedings, potential rulemakings, and public workshops on issues central to the interactive advertising industry.
Leads the advocacy efforts of the IAB’s membership as they engage all levels of government on key policy issues in order to ensure continued growth of the industry.
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