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IAB Marketplace: Ad Networks & Xchanges |
Experts & Sponsors
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About Adify
It's a fragmented web out there. How can you find the quality engaged audiences you need on sites you can trust?
Let the experts work for you. Adify builds and manages premium vertical networks with the top 100 media companies, expert entrepreneurs, advertisers and agencies. Vertical ad networks powered by Adify are created by category veterans and the top global media 100, so you know your ads reach passionate, targeted and engaged audiences across only the best long tail sites.
Leveraging the industry expertise of its networks, Adify creates a custom vertical to reach your target audience. Drawing from multiple networks, your campaign includes the depth you need to reach your core audience as they scatter across the web, while also providing relevant breadth to extend your market impact. Adify offers full visibility by site and placement, and opportunities in rich media, video, widgets, display sponsorships, as well as third party server integration.
Experts:
About 24/7 Real Media
24/7 Real Media, Inc., a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing capabilities and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 20 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com
24/7 Real Media: The Science of Digital Marketing.
About aCerno
aCerno is the only predictive targeting ad network. Using analytics to describe who customers are and predict what they'll buy next, aCerno taps a one-of-a-kind dataset to deliver the next generation of behavioral targeting: anonymous actual shopping and purchase behavior data of more than 125MM US online consumers. With more than 350 product manufacturers and multi-channel retailers providing this unique data, plus aCerno's first-of-its-kind mass-scale predictive targeting, aCerno is the best source for marketers to achieve a range of objectives from creating awareness through driving incremental transactions on a retail site.
About AdMob
AdMob is the world's largest and highest quality mobile advertising marketplace, serving more than 3 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. AdMob serves ads for over 5000 mobile web sites including brands like AccuWeather, CBS Sportsline, TVGuide and many others and mobile brands like Peperonity, Fotochatter and Limelife. Sample Q2 AdMob advertisers include MTV, Marriott, Jaguar, P&G, American Express, Adidas, Electronic Arts, MSN, Paramount Pictures, Warner Home Video and hundreds more.
AdMob's global mobile metrics report has become a standard by which the mobile Internet is being measured. A free copy of the report can be accessed by visiting www.admob.com/metrics.
To learn more about AdMob, visit www.admob.com.
About ADSDAQ by ContextWeb
ADSDAQ launched in 2005. ADSDAQ is the only online exchange where both advertisers and publishers have complete control. The exchange's patent-pending, page-level contextual technology offers advertisers efficient pricing and extensive reach, making inventory on the exchange comparable to a site specific buy. As of January 2008, ADSDAQ by ContextWeb ranks among the top 20 ad supported properties, according to comScore Media Metrix, and reaches +88 million monthly unique visitors.
The exchange serves impressions from more than 350 advertisers, including 9 out of the top 10 marketing organizations, and more than 2,500 publishers.
About Advertising.com
Advertising.com, a subsidiary of AOL LLC, is the largest, most experienced network in the industry. We reach over 85% of the Internet universe, that's more unique visitors than any other online property. We harness this extensive reach via our comprehensive, fully integrated suite of online marketing solutions, which include display advertising, search engine marketing, managed affiliate placements and video advertising. These solutions our powered by our industry-leading technologies, including our award-winning AdLearn® optimization platform and our LeadBack® suite of behavioral targeting solutions. And, our service is unmatched. Our award-winning sales organization and dedicated account management teams are focused on delivering measurable results for both direct response and branding objectives. Just ask the members of our new Atlanta office, here to provide our clients with the highest level of service and performance!
About Burst Media
An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst levels the playing field for independent web publishers and enables advertisers to reach finely segmented, engaged consumers as they visit an extensive number of interest-based sub-channels.
Through its Burst Network and Burst Direct offerings, the company represents one of the broadest and deepest offerings of interest-based websites online. The Burst Network delivers customized advertising solutions to brand advertiser looking to reach targeted audiences in a quality and engaging environment. Burst Direct simplifies placing direct response campaigns in front of the most appropriate targets to achieve campaign performance objectives. Burst also markets its ad management platform, AdConductor™, which empowers content web sites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK.
About Casale Media
Casale Media® is one of the world's largest online media networks, reaching over 200 million unique visitors worldwide each month and representing more than 4,000 premium online media properties. Casale's established relationships with major online advertisers and publishers across all vertical market segments allows us to deliver the most effective and relevant advertisements, while our sophisticated optimization technology operates in real time on many different levels to ensure that ads are placed in their highest performing locations.
Since launching the network in 2003, Casale Media® has helped some of the world's best known organizations successfully add online display to their media mix. Casale's family of advertising technologies assists these organizations in realizing greater performance and efficiencies for their media spends. To learn more about the world's largest TRUSTe certified online media network, please visit us at www.casalemedia.com.
About CPX Interactive
CPX Interactive is a global online marketing company, leveraging the reach of its own advertising network to deliver maximum efficiency and return on investment to both its advertisers and publishers. By layering ROI driven strategies on top of a global distribution model like the CPX network, the company offers advertisers more than just the promise of a successful campaign...but also the means to deliver a successful campaign, while offering publishers the opportunity to monetize 100% of their online inventory.
The CPX Interactive network serves more than 23 billion impressions to more than 195 million unique users across more than 5,000 websites in more than 65 countries every month.
About DRIVEpm
Microsoft's DRIVEpm is a premier advertising network that provides advertisers and agencies with better results from online media campaigns. DRIVEpm's unique combination of premium media and advanced technology enables advertisers to gain an advantage from greater audience insight, better targeting, and complete control over their brand. DRIVEpm clients continuously benefit from Microsoft's expertise, DRIVE's world class team, and new opportunities that help maximize online campaign performance.
DRIVE Performance Media is taking the digital advertising network to a whole new level. We provide media only from the top 250 web publishers. By specializing in only the top sites, our experienced media team can maintain a close relationship with each publisher in the network and ensure that our inventory is just right for our advertising clients. The DRIVEpm advertising team has been recognized as the best in the business when it comes to understanding and fulfilling our advertisers' goals. That's why so many of the world's top agencies and marketers already use DRIVEpm to reach their audience.
About interCLICK
interCLICK is the ONLY truly transparent ad network offering real-time site by site reporting focusing on the top 500 websites. interCLICK takes transparency to a new level by providing the advertiser with impressions, clicks, and conversions on per website basis. Combining sophisticated behavioral and contextual targeting capabilities with unmatched transparency made interCLICK the fastest growing ad network in 2007, as reported by comScore.
About LookSmart
LookSmart is an online advertising and technology company that provides performance solutions for online advertisers and publishers. LookSmart offers advertisers targeted, pay-per-click (PPC) search advertising, contextual search advertising, and display banner advertising via its Advertiser Networks; and an Ad Center platform for customizable private-label advertiser solutions for online publishers. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com or call 415-348-7500.
About Revenue Science
Revenue Science is the world leader in behavioral targeting. They have set the global standard in providing relevant content for interested people across digital media. Their dedication to creating a marketplace for marketers, publishers and Internet users is built on their own solid technical innovation and inspired by a simple thought: To always reach the people for whom the message is most relevant. They partner with the world's leading Web publishers to make their audiences available to marketers based purely on their level of interest. With behavioral targeting from Revenue Science, marketers don't buy space; they buy interested people regardless of where they are.
About Right Media
Since Right Media launched digital advertising's first exchange platform in the spring of 2005, adoption of ad exchanges, both from a participation and development standpoint, has been enthusiastic. The Right Media Exchange has made the concepts of a fair, open, standardized marketplace, and the efficiency and profitability that result for all buyers/sellers, fundamental in our industry.
Today, over 145 Exchange members, and the 30,000+ buyers and sellers they bring with them, trade over five billion impressions a day on the Exchange. While it started as, and continues to be, the most sensible solution for monetizing and buying non-premium inventory, that's only a fraction of the picture. RMX membership gives you the means to manage your ad business holistically — from full ad serving and auto-optimization, to business development, to business expansion.
Founded in 2003, Right Media is a Yahoo! company based in New York, with offices in London, Moscow, Eugene, San Francisco and Tallahassee.
About TRAFFIQ
TRAFFIQ™ is an online advertising exchange, connecting media buyers and web publishers directly, in a transparent auction-based bidding environment. It offers advertisers and publishers the opportunity to buy and sell traffic efficiently, openly and without the limitations presented by many of the current blind systems.
TRAFFIQ's unique transaction model focuses on buying and selling discretionary blocks of inventory, with defined start and end dates. The result? Sellers reduce unsold inventory and secure fair market value, and buyers find premium and precise matches.
TRAFFIQ offers clear details of ad placement with all media listings, so advertisers and publishers can protect their brand via precise selection of publication and content. Access to transaction history and performance analytics lets buyers and sellers monitor, analyze, and react to ad performance and market fluctuations.
On TRAFFIQ, buyers pay no exchange fees, and sellers only pay a fixed, published commission on ads sold.
About Tremor Media
Tremor Media is a leading online video advertising network providing advertisers with both in-banner and in-stream video advertising opportunities on over 800 top-tier publisher sites with more than 92 million unique visitors per month.
Tremor also provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Tremor's full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: www.tremormedia.com.
About Tribal Fusion
Tribal Fusion is the leading site representation company serving over 30 billion monthly impressions and over 230 million unique worldwide users per month. We partner with top quality web publishers to provide brand advertisers with targeted ad placements. Offering site-specific, channel-wide, run-of-network ads as well as behavioral and contextual placements, Tribal Fusion delivers results through expert advice and intelligent technology. www.tribalfusion.com.
About ValueClick Media
ValueClick Media is one of the world's largest and most effective performance advertising networks. Offering innovative solutions to advertisers through its advanced display and lead generation platforms, ValueClick Media leverages its global reach, extensive targeting capabilities and market-leading optimization technology to accomplish any online marketing objective. For publishers, ValueClick Media offers comprehensive solutions to earn the highest revenue for their available advertising inventory. Underlying all of ValueClick Media's solutions is an experienced and passionate team dedicated to helping advertisers and publishers achieve online advertising results.
About Yahoo!
Yahoo! Inc. (Nasdaq:YHOO) is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.
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