Registration Opens

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Welcoming Remarks 

Randall Rothenberg, President and CEO, IAB


Jim Spanfeller, President and CEO, Forbes.com

IAB's outgoing Chairperson reflects on the past year of seismic changes in the business of digital marketing, and hands his mantle to the incoming board chair.

Opening Keynote


Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia

IAB Service Excellence Awards

Welcoming Reception
Enjoy fine food and cocktails as you network with executives from across the digital ecosystem around the Tapatio Cliffs' beautiful "Grotto Pool and Palm Terrace".

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Registration Opens

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Continental Breakfast

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IAB Vision: Ecosystem 2.0

Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia 
Randall Rothenberg, President and CEO, IAB

The online media and marketing arena is emerging into a new phase, redefining roles and relationships, drawing new boundaries — and creating new opportunities for all.

Keynote Interview

Jerry Yang, CEO and Chief Yahoo!, Yahoo!

 
Susan Decker, President, Yahoo!

Industry Insights
"Marketing/Media Ecosystem 2010: The Transformation of Media"

Chris Vollmer, U.S. Media Practice Leader, Booz Allen Hamilton

Media companies are dramatically increasing their ability to design, execute, and optimize their customers' marketing initiatives, according to the results of a recent Booz Allen survey that included IAB's membership. Vollmer will present findings from the second phase of the global management consulting firm's groundbreaking collaboration with the IAB, the American Association of Advertising Agencies, and the Association of National Advertisers, providing new perspectives on today's market, and predicting how the digital marketing ecosystem will transform in the coming years.

Morning Break

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Roundtable Discussion: Building Toward Growth
"Coopetition, Digital Marketing Style"

Moderator: John Battelle, Founder and Chairman, Federated Media Publishing
Matt Freeman, CEO, Tribal DDB
Don Friedman, EVP and CMO, Computer Associates
Peter Horan, CEO, IAC Media and Advertising
Lauren Wiener, Senior Vice President, Meredith Interactive Media

There may be no other arena in business that so rapidly transforms partners into competitors — and competitors into partners. In this session, an agency leader, a branded publisher, a vertical network founder, and a platform executive describe how they simultaneously will build each others' businesses — and try to gain competitive advantage.

Luncheon and Sales Awards — Presented by Jack Myers

Innovators: Platforms
"Agency, Publisher, and Tech Company: What Business Convergence Really Means."

Brian McAndrews, Senior Vice President, Advertiser and Publisher Solutions Group, Microsoft Corp.

Is Microsoft your agency, your ad network, your platform or your advertiser — or all the above? Now six months into his new job as Microsoft's lead on interactive marketing, the former CEO of aQuantive share insights and answers your questions about how he's integrating the agency, network, and serving operations of the world's largest technology company.

Moderator: Matthew Wise, President and CEO, Q Interactive
Heidi Browning, Senior Vice President, Client Solutions, FOX Interactive Media
Bill Gossman, President and CEO, Revenue Science
Jay Krihak, Mediaedge:cia Sr Partner, Group Media Director, MEC Interaction
Joe Kyriakoza, Vice President, Product Strategy, Jumpstart Automotive Media

Behavioral Targeting is one of the hottest and potentially most controversial topics in the industry today. Sifting through all of the options & opinions can make it difficult to see the value of BT for both advertisers AND consumers. In this session industry experts share actionable insights about a platform that has the potential to greatly increase online advertising efficiencies and ultimately create a far more relevant brand interaction for the consumer.

Afternoon Break

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Jason Kilar, CEO, Hulu

Providing consumers with high-quality content when, where and how they want it translates into the ability to provide high-quality audiences to advertisers. Hear from Hulu CEO Jason Kilar how on-demand access is raising the bar for the online viewing experience — and for interactive marketers.

Innovators: Marketers

Introduction: Kimberly Kadlec, Chief Media Officer, Worldwide Vice President, Johnson & Johnson
Presentation: Tina Sharkey, Global President and Chairman, BabyCenter LLC

Cocktail Reception

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Dinner

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Continental Breakfast

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Thoughts on Day 1, and Themes of Day 2

Randall Rothenberg, President and CEO, IAB

Keynote

Rob Norman, CEO, GroupM Interaction Worldwide

Refreshment Break

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Great Debate
"Media Will Be Commoditized By Online Ad Auctions & Exchanges. Discuss."

Moderator: Michael Wolf, Partner, Farallon Point Inc.
Patrick Keane, Executive Vice President, Chief Marketing Officer, CBS Interactive
Michael Rubenstein, Vice President and General Manager, DoubleClick Advertising Exchange
Jim Spanfeller, President and CEO, Forbes.com
Bill Wise, General Manger, Global Exchange, Yahoo!

The ad buying process can be dramatically redefined by online ad auctions. Is that good or bad? What's the impact on marketers, agencies, and media companies? Who wins… and who loses? In this lively session, the heads of two online ad exchanges and a pair of branded-publishing leaders argue the benefits and drawbacks of automation in interactive advertising sales, placing and pricing.

Randy Falco, Chairman and CEO, AOL

Closing Thoughts

Randall Rothenberg, President and CEO, IAB

Adjourn