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Principal Sponsor: VIP Sponsor: Supporting Sponsor: Produced by:
Nielsen Online Compete
AMC Online Media Services
Interactive Advertising Bureau
 

IAB Audience Measurement Leadership Forum
November 29, 2007 • New York

Sponsors

Principal Sponsor:

Nielsen Online

About Nielsen Online

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet and digital strategies. For more information, please visit www.nielsen-online.com.

 

VIP Sponsor:

Compete

About Compete

Compete helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. Compete's online behavior database — the largest in the industry — makes the web as engrained in marketing as it is in people's lives.

Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. Compete ranked number 164 on Deloitte's 2007 Technology Fast 500 and ranked 19 on the New England Technology Fast 50. Compete also ranked number 824 on the first-ever Inc. 5,000 list of the fastest-growing private companies in the country.

For more information visit www.competeinc.com. For free competitive site metrics, Compete's award-winning blog and Search AnalyticsTM visit www.compete.com.

 

Supporting Sponsor: 

AMC Online Media Services

About AMC Online Media Services

AMC Online Media Services is a professional interactive media audit firm and an Associate Auditing Member of the IAB. We perform independent, third party audits and certifications of online publishers, third party ad networks, ad agencies, and interactive media service providers. As the leading firm that is wholly dedicated to all IAB Guidelines and Best Practices compliance initiatives, we use our proprietary audit methodologies and interactive technology tools to help our clients comply with IAB Guidelines. We offer an array of services including third party audits and certifications, remediation of procedures and processes to comply with guidelines and interactive compliance consulting services.

Our management team includes executives from leading search engine and interactive media companies with expertise in management consulting, interactive ad measurement and audit, remediation program development and implementation, information security program development and implementation, and interactive technology support services.

Start here with your IAB compliance guidelines.

Contact us at: vpearson@amcgroupllc.comwww.amconlinemediaservices.com or (626) 294-0300

 

Supporting Sponsor: 

Audit Bureau of Circulations

About Audit Bureau of Circulations

With more than 4,000 members in North America, ABC is a forum of leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost electronic database of audited circulation information and a growing array of verified readership, subscriber demographics and online activity data. To learn more, visit www.accessabc.com.

 

Supporting Sponsor:

BPA Worldwide

About BPA Worldwide

A not-for profit organization for over 75 years, BPA Worldwide has the largest membership of any media-auditing operation in the world, spanning more than 25 countries. Membership includes media owners, advertising agencies and marketer companies as well as suppliers to the industry.

We have been offering verification services for interactive media since 1996 and today conduct audits for 100+ sites. Our services include:

  • Site Traffic Audits with activity measured by pages and visits.
  • Ad Server System Certification performed in accordance with IAB standards and guidelines.
  • Audit Of Registered User Database which documents the quality of users by verifying their profile details.
  • Integrated Media Reports which provide an "executive summary" of the reach achieved through multiple media platforms.

To learn how BPA Worldwide can work to your advantage, call Peter Black at 203.447.2802 or visit us at www.bpaww.com.

 


The IAB Leadership Forum is a tremendous opportunity for companies looking to interact with and promote to the senior executives at top internet publishers. Sponsorship opportunities are customizable to the marketing needs of the sponsor and the cost of exposure to this audience is extremely competitive.

To find out more about sponsorship opportunities please contact Andrew Q. Kraft at andrew@iab.net.