New Trade Association Will Meet on June 21st To Discuss Future of Internet Advertising

New York, NY - June 5, 1996 - The Internet Advertising Council (IAC) today announced that it will hold its first general meeting on June 21 at the McGraw-Hill Building in New York City. The meeting will address the status and goals of the IAC and the creation of its working committees. The focus of the IAC is to promote the use and effectiveness of the Internet as an advertising vehicle, educate the marketplace, establish industry guidelines and become the unified voice for companies involved in Internet advertising sales.

The meeting will be held from 8:30 AM to 1:00 PM and is open to all companies and individuals that are actively engaged in the sale of advertising delivered on the Internet or those with an expressed interest in the industry. The agenda for the day will be highlighted by:

• The announcement of the IAC's "Industry Advertising Sales Revenue Reporting Program" administered by the accounting firm of Coopers and Lybrand. This program is designed to provide accurate measurement of the growth of Internet advertising usage.
• A panel discussion entitled "Growing Pains: A New Medium Comes of Age" that will feature leading advertising agencies and advertisers and will explore critical issues affecting the evolution of Internet advertising.
• The development of agendas and goals for the IAC's ten working committees which will shape the association and the future of the industry: Industry Standards and Practices, Audience Measurement and Reporting, Membership, Marketing and Conferences, Advertising to Children, Professional Development, Research/Advertising Effectiveness, Technology, Industry Liaison, and Advertising Agency Relations.

"Since its inception in late April, the IAC has been inundated with requests for information from a broad range of companies actively engaged in the sales of advertising delivered over the Internet," said IAC steering committee member Molly Ford, Director of Advertising, Infoseek Corporation. "By combining and focusing the enormous energy shared by these companies, the IAC will become a pivotal player in supporting and shaping this pioneering medium."

The cost for those who attend will be $35 per person and will include a continental breakfast. Three types of membership are available: General Membership, open to companies actively engaged in the sale of advertising on the Internet which will include voting and committee participation privileges; Associate Membership, open to companies that support Internet advertising sales, and Affiliate Membership, open to any other organization from a related industry.

Representing the on-line advertising industry in the United States, the IAC is a trade association whose general member companies are actively engaged in the sales of advertising delivered over the Internet. The IAC focuses exclusively on promoting the use and effectiveness of on-line advertising and helping advertisers and their agencies maximize the value of their on-line marketing activities.

Contact:

Marla Nitke IAB
212-380-4714
marla@iab.net