IAB Executive Bios

Randall Rothenberg, President & CEO

Randall Rothenberg is the president and CEO of the Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 300 leading interactive companies; members are responsible for selling over 86% of online advertising in the U.S. On behalf of its members, the IAB evaluates and recommends standards and practices, conducts effectiveness research and educates marketers, media, and advertising companies about interactive marketing.

Before assuming leadership of the IAB in 2007, Mr. Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s chief marketing officer.

Prior to Booz Allen, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Mr. Rothenberg is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Mr. Rothenberg received an undergraduate degree in classics from Princeton. He and his wife, Susan Roy, live in New York City and Shelter Island, N.Y.

Patrick Dolan, Senior Vice-President and Chief Administrative Officer

Patrick Dolan was appointed Senior Vice-President and Chief Administrative Officer at the Interactive Advertising Bureau in September 2007. As CAO, Mr. Dolan is responsible for finance, operations, costs, compliance, and risk management. In addition, he works closely with the rest of the executive management team to supervise strategy and revenue optimization.

Mr. Dolan served as the director of finance for George Soros’ network of philanthropic entities, the Open Society Institute, in Europe. Based in Budapest, he managed a budget of over $500 million disbursed in over 20 countries in Europe and the former Soviet Union.

Following the Open Society Institute, Mr. Dolan joined DoubleClick, Inc. first as their Director of International Finance and later as Director of Business Operations. Mr. Dolan was responsible for establishing international financial operations as well as developing new businesses that DoubleClick, Inc. acquired, including Abacus.

In 2001, Mr. Dolan moved to Miami to assume the position of Executive Director of Finance and Operations for The Locomotion Channel, a cable channel co-owned by Hearst Entertainment and Corus Entertainment which broadcast in Latin America.

Mr. Dolan later served as CFO of the Early Learning Coalition of South Florida, a not-for-profit with a budget of over $160 million, and most recently ran his own business management consulting firm where he worked with clients in New York, Miami and other U.S. cities on issues including trade association product development, business operations, forecasting, budgeting, financial management and marketing.

Mr. Dolan received his B.A. in Economics from the University of Virginia and his MBA from Virginia Commonwealth University.

David Doty, Senior Vice President, Thought Leadership & Marketing

Mr. Doty’s role is to drive key initiatives that help publishers, marketers and agency professionals understand and leverage interactive tools and technologies in order to reach and influence the consumer.

An expert in strategic communications, branding and the commercialization of intellectual capital, he joined the IAB in 2007 from Booz Allen Hamilton. There, beginning in 2001, he served as Director of Corporate Branding and Creative Services. His work was recognized with such honors as the Gold Award of the League of American Communications Professionals, the Telly Award and the Thoth Award from the PR Society of America.

Before joining Booz Allen, Mr. Doty worked in communications for over two decades, developing expertise in Web sites, magazines, books, and television networks. As a journalist, author and then as a consultant, he worked with the Hearst Corporation, Microsoft, Turner Entertainment Networks, Primedia, American Express, and others. In 2004, he was named Chevalier de l’Ordre National du Mérite by the President of France for his work as a journalist and consultant to the French Government Tourist Office, deepening the understanding between the US and France.

Sherrill Mane, Senior Vice President of Industry Services

Sherrill Mane was appointed the IAB’s first SVP of Industry Services in November, 2007. She leads the IAB in two major areas: complexity and cost reduction; and industry growth. Working with agencies, publishers, and third party vendors, Ms. Mane is charged with increasing operational effectiveness within the interactive advertising supply chain. She is responsible for numerous IAB industry initiatives including spearheading agency relationships and overseeing the development of growth-oriented research for the interactive industry. Previously, she spent 14 years at Turner Broadcasting Sales, holding a variety of senior advertising sales support positions for the News division, most recently as SVP Market Strategy. Earlier in her career she held diverse positions at Nielsen Media Research and Group W Satellite Communications.

Sherrill’s areas of expertise include ad sales marketing strategy and collaterals development, and primary and secondary research for TV and the web. In her various roles, she has facilely moved from data development to interpretation to insights using audience and general consumer data as well as marketplace intelligence to generate strategies and positioning for multiple media business needs.

Ms. Mane holds a B.A. in Sociology with a minor in Psychology from the Hebrew University of Jerusalem, Israel. Her graduate studies focused on the social psychology of mass media. Ms. Mane’s graduate work was the basis for two published academic papers on the social construction of reality and media.