About the IAB

Founded in 1996, the Interactive Advertising Bureau represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising.

The IAB has six core objectives:

• Fend off adverse legislation and regulation
• Coalesce around market-making measurement guidelines and creative standards
• Create common ground with customers to reduce costly friction in the supply chain
• Share best practices that foster industry-wide growth
• Generate industry-wide research and thought leadership that solidifies Interactive as a mainstream medium
• Create countervailing force to balance power of other media, marketing, and agency trade groups

For a complete list of IAB Members as well as the Councils, Committees and Working Groups who are actively shaping the interactive industry, please visit the IAB Member Center.